Game Plan 2015 was a huge success with more than 250 attendees, and featuring speakers from industry leaders like Johnson & Johnson, Alcon Laboratories, Cintas Corporation and many others. Plus, we were able visit AT&T Stadium, home of the Dallas Cowboys, where attendees honed their skills on field. Of course not everyone was lucky enough to be able to break away and attend this exciting conference, which is why we’re taking the Game Plan “On the Road!”

Yes, this year we’re going to have a few Away Games at a city near you! Just like Game Plan Fort Worth, minus the football stadium, you’ll get to hear from Forrester on their latest B2B Buyer Expectations & Behaviors study, industry experts and leaders from companies just like yours. Check out our game schedule and come network with your peers as we all build our Game Plan for success in 2016.

Who Should Attend:


9:30 A.M.
10:00 – 10:15 A.M.
Welcome & Introduction
Jay Dettling
10:15 – 11:00 A.M.
B2B Buyer Expectations & Behaviors
Andy Hoar
11:00 A.M. – 12:00 P.M.
Customer Engagement Vision & Strategy
Brian Walker
12:00 – 1:00 P.M.
1:00 – 1:30 P.M.
Website Personalization: Why You Can't Afford Not to Get Personal
Jeriad Zoghby, Global Manager, Personalization and Media Optimization, Accenture
1:30 – 2:00 P.M.
10 Step Guide to B2B Digital Transformation
John Fisher, Brian Diehl
2:00 – 2:15 P.M.
2:15 – 3:00 P.M.
2016 Top Trends in Service Design and Experience
Bill Shea, Group Director, Fjord Chicago Studio
3:00 – 3:45 P.M.
Digital Customer Engagement Panel
Jay Dettling, Andy Hoar, Brian Walker
3:45 P.M.
Wrap up
Jay Dettling / Brian Walker

Chicago Venue

Venue Information

Game Plan 2016 "On the Road" Chicago will be held at:
161 N Clark Street
Chicago, IL 60601

View Map »

Don't miss these and other speakers at Game Plan On the Road in Chicago:

Jay Dettling

Managing Director, Accenture Digital; North American Lead for Digital Platform Delivery

Brian Diehl

Industry Principal, SAP Hybris

John Fisher

Global Head of Industry Marketing, CEC, SAP Hybris

Andy Hoar

Principal Analyst, Forrester Research

Bill Shea

Group Director, Fjord Chicago Studio

Brian Walker

Chief Strategy Officer, SAP Hybris

Jeriad Zoghby

Global Manager, Personalization and Media Optimization, Accenture

Game Plan "On The Road" 2015 Sponsors:

Registration Details

Registration is FREE and includes access to all conference sessions, lunch at the event, and unlimited networking.