Game Plan 2015 was a huge success with more than 250 attendees, and featuring speakers from industry leaders like Johnson & Johnson, Alcon Laboratories, Cintas Corporation and many others. Plus, we were able visit AT&T Stadium, home of the Dallas Cowboys, where attendees honed their skills on field. Of course not everyone was lucky enough to be able to break away and attend this exciting conference, which is why we’re taking the Game Plan “On the Road!”
Yes, this year we’re going to have a few Away Games at a city near you! Just like Game Plan Fort Worth, minus the football stadium, you’ll get to hear from Forrester on their latest B2B Buyer Expectations & Behaviors study, industry experts and leaders from companies just like yours. Check out our game schedule and come network with your peers as we all build our Game Plan for success in 2016.
GAME PLAN "ON THE ROAD": CHICAGO AGENDA
10:00 – 10:15 A.M.
Welcome & Introduction
10:15 – 11:00 A.M.
B2B Buyer Expectations & Behaviors
11:00 A.M. – 12:00 P.M.
Customer Engagement Vision & Strategy
1:00 – 1:30 P.M.
Website Personalization: Why You Can't Afford Not to Get Personal
Jeriad Zoghby, Global Manager, Personalization and Media Optimization, Accenture
1:30 – 2:00 P.M.
10 Step Guide to B2B Digital Transformation
John Fisher, Brian Diehl
2:15 – 3:00 P.M.
2016 Top Trends in Service Design and Experience
Bill Shea, Group Director, Fjord Chicago Studio
3:00 – 3:45 P.M.
Digital Customer Engagement Panel
Jay Dettling, Andy Hoar, Brian Walker
Jay Dettling / Brian Walker
Game Plan 2016 "On the Road" Chicago will be held at:
161 N Clark Street
Chicago, IL 60601
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Don't miss these and other speakers at Game Plan On the Road in Chicago:
Group Director, Fjord Chicago Studio
Chief Strategy Officer, SAP Hybris
Global Manager, Personalization and Media Optimization, Accenture
Game Plan "On The Road" 2015 Sponsors:
Registration is FREE and includes access to all conference sessions, lunch at the event, and unlimited networking.