Join B2B professionals from leading companies at Game Plan 2015, October 21-23 in Fort Worth, Texas. Game Plan is the premier conference that brings together B2B commerce, marketing, sales and service leaders for two days of peer networking, expert-led breakout sessions, case study presentations and workshops. Game Plan will give you the knowledge to successfully manage your company’s digital transformation and build your digital business.

Game Plan Conference Program

The Game Plan conference program is designed to give you expert insights, cutting-edge ideas, and proven approaches to advance your company’s digital business in four areas: commerce, sales, marketing and service. Whether you’re a digital innovator, or just starting your digital journey, Game Plan tackles the issues that will help you successfully drive your company’s digital transformation forward.

You’ll hear from B2B leaders in interactive panel discussions, educational workshops, case study presentations and topic breakouts, all designed to help you build, execute and manage your digital business. Game Plan will offer approximately 30 sessions, covering a range of e-business topics, from strategic planning to technology transition to execution.

Book Your Hotel Room Now

Omni Fort Worth Hotel

Game Plan 2015 will be held at the Omni Fort Worth Hotel in Fort Worth, TX. To book your hotel room, call 1-888-444-OMNI (6664).

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Game Plan 2015 Registration

$899 Registration Fee includes:
  • Access to all conference sessions
  • Game Plan Kick-off Party at AT&T Stadium
  • Lunch on Oct. 22 & 23
  • Cocktail Reception

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Who Should Attend:

Don't miss these and other speakers at Game Plan 2015:

Stacy Cashman

Director, eCapability/eCommerce Global Program, ‬Johnson & Johnson

Andy Boynton

Dean, Boston College’s Carroll School of Management

Jana Kanyadan

Senior Vice President & CIO, Mohawk Industries

Mark Thompson

Executive Coach; NY Times Bestselling Author; Former Chief Customer Experience Officer,

Julie Collins

Director, Global Digital Marketing, Alcon Laboratories

Doug Curren

IT Director, EMC

Jay Dettling

Managing Director, Accenture Digital; North American Lead for Digital Platform Delivery

Brian Diehl

Industry Principal, SAP hybris

Christine D Duffy

Senior Director of Operations, Direct Sale Strategic Markets, Cintas Corporation

Jim Ferolo

Senior Director, Web, Mobile and Digital‬‬‬, Maui Jim‬

John Fisher

Global Head of Industry Marketing, SAP Customer Engagement and Commerce Division

Jennifer Ford

Executive Director, Pre-sales Design Thinking Team, SAP North America

Bennet Harvey

Senior Digital Strategist, Customer Journey Management Lead, Accenture Interactive

Andy Hoar

Principal Analyst, Forrester Research

Mark Jeffries

Game Plan 2015 Host; International Business Consultant and Author

Cass Kalinski

Senior Manager, IT Business Services, Adobe

Prakash Muthukrishnan

Chief Information Officer, Purchasing Power

Fergus O'Reilly

Global VP, Solution Strategy, ‬SAP hybris Billing‬

Mark Porto

Vice President of Operations, Maui Jim

Tejal Raoof

IT Sr. Manager - Customer Logistics Services eCapability Program Lead, Johnson & Johnson

Brian Walker

Chief Strategy Officer, SAP hybris

Scott Wheeler

Chief Operating Officer, ‬‬Purchasing Power

Darrin Whitney

Chief Information Officer, GENBAND

Game Plan 2015 Premier Sponsors:

Standard Sponsors:

Ecosystem Sponsors: