World-class B2B e-commerce is much more than merely conducting online customer transactions. It requires the digital transformation of your entire business. A holistic approach that transforms every part of your company—sales and marketing, service and operations, systems and processes, supply chain and even your corporate culture. At Game Plan, you will hear how B2B e-commerce is changing and what to do about it.

John Fisher with hybris Software discusses the five stages of an e-commerce project. Come hear John and other leading B2B experts in person at Game Plan 2014.

ABOUT GAME PLAN

Game Plan is the premier conference specifically designed for the evolving world of B2B e-commerce.

SEE WHO ATTENDS

Last year’s attendees included executives from leading B2B brands and manufacturers. Check out the 2013 sample attendee list.

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SPEAK AT GAME PLAN

Are you interested in presenting at Game Plan? Complete a speaker application and let’s start the conversation.

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2013 HIGHLIGHTS

Visit The Future of Commerce to view featured presentations from Game Plan 2013, and learn more about last year’s inaugural conference.

Don't miss these and other speakers at Game Plan 2014:

Bob Barr

SVP, Acquity Group and Managing Director, Accenture Interactive

Nancy Beiersdorf

Head of Global eCommerce & Customer Strategy, Medtronic, Inc.

Erik Brynjolfsson

Director, MIT Initiative On The Digital Economy

Dr. James Canton

CEO and Chairman, Institute for Global Futures

Jay Dettling

Managing Director, Accenture Digital

John Fisher

Global Head of B2B Marketing, hybris Software

Melissa Flicek

Sr. Director of Global eCommerce, Medtronic, Inc.

Andy Hoar

Principal Analyst, Forrester Research

Lindsay Moore

Managing Principal of Customer Success, SAP

Kris O'Brien

E-Commerce Manager, Colgate-Palmolive

Raj Rao

VP of Global eTransformation, 3M

John Rossman

Managing Director, Alvarez & Marsal; Author of The Amazon Way

Suresh Vittal

VP Marketing Strategy, Digital Marketing at Adobe

Brian Walker

Chief Strategy Officer, hybris Software

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